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“Geschützte Ursprungsbezeichnung” (GUB) in German or the more commonly applied “Appellation d’Origine Contrôlée” (AOC) in French is an official certification protected by Swiss law covering traditional products which have a historical link to their place of origin and are manufactured using techniques passed down through the generations. Clear and strict demands in terms of origin, production and quality are set out in a list of specifications. Only cheese which has been produced according to the specifications and been awarded a mark of at least 18 points out of a possible 20 can then go on to be sold as an Emmentaler AOC.